About

Small tools, made with big care.

Alex Diaz, founder of SnowForge

Alex Diaz, founder and sole developer

alexdiaz.me · support@snowforge.dev

Why SnowForge exists

SnowForge is an independent software studio run by one person in Florida, on nights and weekends, alongside a day job. Every app under the SnowForge name is built because I needed it, or because I watched someone else need it and couldn’t find a tool that actually solved the problem without getting in the way.

I’ve spent a decade working in e-commerce operations (feed orchestration, bulk catalog work, multi-channel sync), and most of the tools in that space are either enterprise-priced or abandoned. SnowForge is my attempt to build the middle ground: opinionated, small, cheap, reliable software for operators who want the job done.

What’s in the studio

  • SnowPipe. Shopify, Meta, and Google Merchant product feed orchestration with row-level error tracking and live dashboards.
  • SnowFort. Fortnite item shop tracker with return notifications by email, SMS, and Discord.
  • SnowGen. Content generation for e-commerce product descriptions.
  • SnowScrape. Hosted web scraping with schedule, CSS selectors, and webhook delivery.
  • SnowGlobe. Internal lead generation and data tooling, used by the rest of SnowForge.

How this works as a business

SnowForge is run lean on purpose. There’s no VC, no board, no quarterly targets. Revenue comes from direct subscriptions (Stripe), Gumroad one-off tool sales, and advertising on the free tiers of some apps. The same person who writes the code answers the support email.

That means I’m not going to break a feature to force an upgrade, and I’m not going to sell your data. If an app stops making sense, I’ll shut it down and refund the paying users. If an app works, I’ll keep the price fair.

Getting in touch

Email is the fastest way: support@snowforge.dev. For support on a specific app, include the app name in the subject line. For press, partnerships, or anything business-y, same address.