Blog
Working notes
Short essays on building small software, e-commerce feeds, and running an indie studio on nights and weekends.
2026-05-06
Audit your product feed before you push it
Most GMC disapprovals are preventable if you audit the feed before you push it. Here is the eight-check list I use on real catalogs.
Read →2026-04-18
Why I’m building SnowForge from a day-job desk
A small studio, a handful of apps, and a slow build towards software I’m genuinely excited to maintain.
Read →2026-04-19
Why product feeds break, and how to stop patching them
Ten years of Shopify and Google Merchant pipelines taught me that the bugs are always in the same three places.
Read →2026-04-20
How SnowFort tracks the Fortnite shop (and why the math matters)
Item rotation patterns, V-Buck price drift, and why a shop tracker only earns trust if the data is honest.
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